Can You Pull Out 2 Years Old Messages On Iphone Quick and Easy Tips to Make Your Mobile Emails Friendly

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Quick and Easy Tips to Make Your Mobile Emails Friendly

With the increase in the consumption of mobile phones, tablets and smartphones, marketers have discovered a new avenue for their advertising schemes. Mobile marketing is an effective and efficient way to get the message across. According to the statistics of e-mail service provider Litmus, about 44% people use devices other than a desktop to access e-mail and the percentage is expected to increase in the coming years.

Emails today are widely used for business and personal use. Regardless of the sender’s intent, email must be platform independent because you cannot be sure on which device your email will be read. Therefore, an email should be written in such a way that it can be comfortably read by the reader on their mobile phones. The following are some of the tips you should consider to make your emails mobile friendly.

1. Cut the Content and Keep It Simple

First and most important rule is to keep your email concise and to the point. People nowadays check email on the go and they can get stuck in various situations. If the content of the email is long, it is likely that it will not be read completely. Second, the subject of the email should be attractive to entice the reader to open your email.

2. Avoid Using a Multi-Column Template

The design of the email should be simple and based on a single column template rather than extended over several columns. This speeds up reading and saves the recipient from the trouble of scrolling and zooming in and out. The advantage of the single column template is that it speeds up navigation through the email while keeping the reader engaged.

3. Make the Call to Action Loud and Clear

As the first and most important rule is to keep the email concise. Therefore, you cannot overload too much information into a single email. You must use links and buttons to direct readers to another web page.

You need to keep the call to action loud and clear. What do you want your reader to do? If you want them to click on a specific link or button, tell them. Inform them. If your email is about some special offer that involves the purchase of a product, then inform the reader about it. Make sure there is a single call to action in an email not two. Avoid stacking links or a button at the end of the email. Limit the number to one or two and make sure the call to action is prominently placed and easy to click.

4. Keep Font Size Large

The experience of reading email on a desktop is completely different from that of a mobile phone. Keep the font so that it is optimal for both platforms. Preferably, the font size for the body should be 11pt and for the title 22pt. Also, the font color should be a darker shade with a lighter background.

5. Enter Image

Insert an image into an email if needed instead of having it as an attachment. Opening an attachment on mobile phones takes much longer depending on the internet speed. However, check the design layout of an email before sending it to the reader.

The formatting and placement of the image must be such that it does not dominate the content of the email. A company logo can also be used in an email, as it will strengthen the brand. Again, its placement should be prominent and should not spoil the simplicity of email.

By following these simple guidelines and tips, you’ll be able to write a mobile-friendly email while using your laptop. It just requires some thought process and focus on design layout. By keeping it simple, you will be able to achieve your goal.

Once you’ve incorporated the tips mentioned above, you don’t have to worry about how your email will be read. Is it confusion or disappointment?

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