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Highly Effective Techniques That Work Well In Email Marketing
Want to be known as a spammer? Your emails may be marked as spam by people who are not interested in receiving them. This hurts your reputation, and if there are too many complaints about your messages, you might get your IP address blocked.
Before sending emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. That way they know when to expect your email and they can prevent it from being automatically sent to their spam folder.
If you buy a list of emails to send, check and make sure it is up to date. Sometimes sales listings might match your target demographic, but be outdated. The number of addresses now inactive can be as high as 25% of the total list.
Be especially careful when creating your first three emails to new customers. A new customer should receive an introductory email inviting them to join your marketing list. After they accept your invitation, the next email should inform them of any discounts or special offers they can expect to receive now that they’ve signed up. The third email should contain their first newsletter and their special offer.
If you’re running out of ideas for your email marketing campaign, try letting your customers help you. Do things like write down questions you get from customers. Then when you go to send the next email, you have a subject line. Be sure to also include the customer’s name for credit.
Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people tend to trust you more if you make them feel like they’re in control. Post the unsubscribe link in a conspicuous place so they can find it easily.
Get creative with your email designs to find out what works best. Send several emails with content and links that differ in their fonts and text color. Play with image position, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-through rates. Stick with those for now, but switch it up occasionally to see if you can find a method that works even better. More click-through rates equal more sales.
You should send your emails as plain text every time instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel like you’re trying to connect. However, don’t use it too much because then you can be seen as too unprofessional.
Use tools to measure the success of your email marketing campaign. You should learn everything you can about how many times your emails are read if your subject lines are read, which articles you write are read, etc. Using such information can help with the future success of your campaign because you will know what. works and what not.
Learn the things you should avoid by checking what people think is spam. Create a free email address and post it publicly online; the spam should appear quickly. Look at those emails and learn what you don’t want yours to look like. If you see similar things, adjust your email marketing campaign. Stand out from spam to improve your reputation.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you’re not sure about making your own choices, a little Internet research can point you to some great color schemes.
Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop receiving email marketing. This way you are less likely to be reported for sending spam. Also, if someone has unsubscribed, don’t make the mistake of continuing to send them an email: that will probably make them complain.
For maximum accessibility, send your email marketing messages as a multi-part format. Any email clients that support HTML or have it enabled by the user will display your content in HTML format. However, if someone receives your email and only allows text content, that’s what they’ll see. Doing this allows everyone to see your message, regardless of their client or settings.
Always make sure customers have a clear and concise way to delete emails at any time. They signed up with you because they wanted more information, and if at any point they want to stop receiving that information, they should be able to choose. It’s only fair.
Try using A/B testing for your email marketing campaign. This basically involves creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half gets the most positive response is the one you should use for your campaign.
Concise subject lines are key. By keeping the subject under 60 characters, you have a better chance of grabbing a reader’s attention. If you must use a long subject line, put the important information at the beginning.
As long as you use the tips you’ve read here, you’ll find that your email marketing campaigns will be effective and profitable. You’ll be glad you put in the effort to create a plan when your sales skyrocket!
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