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Simple Ways to Connect With Your Readers
If you’re reading this, then you already know the importance of growing your readership when branding yourself with your blog.
But you may have also noticed that there is a possibility of a problem. Maybe, just maybe, you’re not connecting with your visitors and readers. For some reasons, your blog is quiet.
Sure, you’re getting all the good traffic from your SEO and social media campaigns but something seems to be missing. It’s like having hundreds of people at your house party but no one seems to be happy about it.
Doesn’t that just piss you off?
It’s important, whenever you’re branding yourself, to have a certain kind of connection to your readers.
Here’s how:
#1 Write like you are talking to them – simple trick here
Just make sure you sound human. It’s hard for your readers to connect with you when you sound like a big company or a robot. Here are a few things to keep in mind when you don’t want to sound like a business conglomerate or C3PO.
a. Use everyday terms like Hey! A sure thing! and even Hell yes!
b. Don’t use jargon so much. It will only alienate your readers.
c. This is not a language class. Don’t be afraid to start your sentences with Because, But or And. (Just don’t let old Mrs. Hammelsdorf read your work)
d. Use the words I and you in your work. It makes the whole piece more personal.
e. Own questions in your content as if you were just talking to your readers. (and treating them like 10 year olds)
#2 Use metaphors
Everyone loves metaphors. It’s like when your uncle John used a story about a horse and a dog to prove the point that water is important. It’s something like that but a little less mischievous. Metaphors make your posts more engaging because it becomes vivid and almost “alive” to your readers. Use metaphors that are close to you. Use your old profession, your hobby or something that you see every day in your place.
#3 Be an inspiration to your readers
Don’t just give instructions. Inspire your readers to follow them. Empathize with them at the beginning of your post and conclude with an inspirational paragraph. Remember, it’s not all about sharing knowledge, it’s about inspiring others to improve.
#4 Be interesting and interested
Many people who create content through blog posts think it’s a one-way relationship. You write and they read.
You have to remember that you make your mark in your work. Yes, it is certain that you are interesting only because you do have readers. But you have to recognize the fact that this is only half the journey. You should also be interested in your readers.
As a writer, you need to have a “center” in writing. It could be about making more money, sharing interests, teaching people, or even just wanting to get out. In addition to these “hubs” you should also know that maintaining a blog is not about recording your successes or greatness, it is about your reader’s journey.
So what did you write today that might be relevant to your readers?
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