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The Baby Bomb

There are many, actually dozens of reasons that having adequate life insurance is important. Remember, when you sell life insurance, you’re not just making a living for yourself and YOUR family, you’re laying the groundwork to protect the FUTURE of SOMEONE ELSE’S family.

If you’re not a parent, it’s easy to dismiss the absolute nuclear level of chaos that having a baby or two can create in a previously well-ordered household! But those kids, as they throw their new mom and dad into several years of sleep deprivation, are THE MOST IMPORTANT reason to reach out to this segment of the market.

As a parent I know first hand that parents want what is best for their children. We want their future as secured as possible. We want to know that if the unthinkable happens and we are not here to take care of them, that we have put the financial resources in place so that they can do it without us.

But, as a parent, I also know that those first few years as a new parent can be very difficult. This also applies to the first few years of baby number 2 and 3. But knowing this still isn’t the same as getting your foot in the door to talk to mom and dad when all they might want is a full night’s sleep and stop tripping because of dirty diapers and spit up!

• Call and ask if it’s a good time to talk. If it isn’t, ask when you should call back.
• Be open to meeting and talking at odd times. 10pm at night can be your window after the baby AND school age kids are in bed.
• Be prepared. Put some inexpensive coloring books, picture books, and maybe even some baby toys in your bag. A few dollars is a small price to pay for a 15 minute window of quiet time where you can actually have a conversation with mom and dad.
• Referrals in this market are HUGE. New moms and dads talk to other new moms and dads. Follow up, stay in touch. A gift certificate to a local restaurant is a great thank you for new parents (choose one that delivers or has takeout if they don’t want to leave their new baby with a babysitter or grandparents just yet – and include a copy of the menu).

Being seen and heard builds trust. This is one reason our playground reconstruction projects are important – we give a good deed and people get to know us at the same time. If you have children, be active in their school events and activities. If you don’t have children, you can be active in other events and fundraisers and build relationships with new parents.

Andy Albright

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