History Books About World War 2 For 11 Year Olds Why Are Pre-Boomers the Forgotten Generation?

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Why Are Pre-Boomers the Forgotten Generation?

First, few people know the definition of pre-boomers. There are those of us born between 1930 and 1945, from the beginning of the Great Depression to the end of World War II. Second, no one seems to know how many pre-booms there are. The latest estimate is more than 30 million, which is three times more than the rest of the over 65s. And finally, what is unique about the pre-booms? As a sandwich generation, we are the bridge between the so-called Greatest Generation to the Baby Boomers.

We don’t remember the pain of the depression, but most of us have vivid memories of WWII and the years immediately following it. Mostly, we were too young for Korea and too old for Vietnam. We did not march in the streets for civil rights, women’s rights or to protest any wars. What we did was grow up believing that America was the greatest land on earth and believed in the opportunities it offered those of us who worked hard to get ahead. So we were the driving force behind what eventually became the longest period of peacetime prosperity in the nation’s history. Oh, and don’t forget, we also invented rock and roll.

Our elders (parents, teachers and the community) taught us to be patriotic, to believe in each other, and to believe in ourselves. We still cherish these lessons and practice them to the best of our abilities. It was the pre-boom that taught the boomers, but somewhere along the line they didn’t latch on to American values ​​like we did. The “me generation” became the symbol of status and the generation of “more.” This pleased the marketers of goods and services, and as the boomers grew, there was a huge pool of consumers eager to buy what others were selling. I know because I was one of the advertisers who targeted the baby boomers and later wrote a book on marketing to them, “The 50+ Boomer: Your Key to 76 Million Consumers.”

After retiring a few years back, I continued to research and write about marketing issues. In doing so, I realized how people underestimate my generation. Marketers, advertisers, media, you name it; they simply forgot about the pre-boomers. A quick search of web sites or online articles shows that few are directed at my peers. Yes, there are people writing to “seniors” about investments, real estate, retirement planning and insurance; but there isn’t much in the way of current events or nostalgic interests specifically for pre-boomers. In fact, most people use pre-boomer and boomer as interchangeable terms — not all but enough to indicate that they don’t understand the audience they’re trying to reach.

So I decided to start a blog to reach my generation with thoughts, comments and opinions. My hope is to spark thought, foster discussion and stimulate debate on a variety of topics including the nostalgia of our times. Pre-bommermusings.com has been live for a few months. The reception was moving, but I am looking to grow us more with more dialogue on more issues.

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