How Old Is The Cast Of Coming To America 2 The Most Important Part of Your Commercial Audition – Your Slate!

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The Most Important Part of Your Commercial Audition – Your Slate!

Why is slate so important?

Slate is your unique opportunity to book advertising in a large market. Slate is a 4 second chance to push your competitors out of the market. The slate tells us who you have in stock.

“Hello! I’m Bla-Blah!” But there is more to it.

1 – What is slate?

Contrary to what many actors think, a slate isn’t just saying your name or product name before filming a commercial audition. The slate is the first 4-7 seconds of your audition. It’s introducing yourself to the client, producer, director, and all those “creative-writer-ad agency” people who sit around and watch 50-100 auditions — your competitors — and decide who gets booked. for work. Guess what? In the first 4-7 seconds, they will decide if they want to see your audition or pass on you. The wrong sheet and they will never see your great prepared commercial. You are out of order. The audition is over!

2 – What not to do in your slate.

A – When you pronounce your name indistinctly or bluntly – they think of you. Fast forward and they never see your “read”, your audition. Oops! The audition is over!

B – If you casually say your name and then look down at the copy and come back smiling, “acting” and selling the product, they’ll think you’re fake because you didn’t connect with the copy about the product. It should be smooth – with no gaps between them. Who you are and how you talk about any product should be the same voice, the same personality. They will probably go fast forward. Oops!

C – If you say your name too fast or mumble or your name sounds very foreign to the average Midwestern American, he will definitely move on quickly. Central America, west of the Hudson and east of the Pacific – buys 95% of all commercial products!!! Say your name slowly, clearly, repeat if necessary!!!!! If you can’t pronounce your name and don’t understand – it’s over. No one is going to spend a few million dollars on an ad campaign if we can’t understand the actor representing the product and corporation when they say their own name! (It happens all the time!!) Oops! You’re wasting your time coming to the audition.

3 – What to do in your slate.

So the trick is to grab them with your smile, warmth, personality and energy to watch your audition. Even so, they will probably fast forward after the first line and skip to the last line. They wrote the copy, they know it very well, and they certainly don’t need to hear all 50-100 actors say the same thing over and over again. They want to be “blown away” by someone in the first or last seconds. Time is money—a lot of money—in the world of advertising. Provide solutions quickly and earn money!

Slate is the time to charm, charm, charm them and motivate them to hire you. Sometimes that’s all you have to audition with, a slate. As? If you go to a commercial audition and there’s no copy, no lines, how do you book the work? 30% of all ads have no lines, just a storyboard. An actor does something with a product. You are a teenager in a pizzeria, a housewife dusting furniture, a happy couple on a cruise ship, a pretty woman brushing her hair, some guys drinking beer in a bar. So how do you book a job where you can’t play, can’t talk or say anything? Your slate. You can be the character they are looking for by how you say your name and introduce yourself. No law against what you can say in a letter. So think outside the box. Be creative!

4 – How do I do that?

A few years ago there was a Volkswagen spot – very retro, where they were looking for a couple of hippies from the 60s. I suggested to one of my clients to go dressed in a t-shirt with a tie, wearing beads or a headband. OK. It is simple. Choosing a wardrobe. When he got the audition – no copy. So what did he do? When it was time to announce his name, he raised his fist, turned it into a “V” for peace, and said:

“Like wow-Peace man, I’m Stephen” and then mimed smoking a joint.

That worked! They could see the behavior as well as the hippie “image” and Stephen was cast. Network site. Five figure income in the next 6 months. Slate got him a job. (Well, of course he wouldn’t smoke a joint in an actual TV ad, but it suggested 1960s behavior.) A good actor has an imagination, and that’s why he got booked!

Another example: With baby shampoo, one of my clients imitated washing her child, who apparently splashed soapy water in the tub. She wiped the imaginary soap from her face and eyes, put on her best “mommy” voice and said in delight:

“Wow, no more tears on my face- Hi, I’m Jenny and this little splash is Joey…mmmm?”

Again, the behavior, the mother’s voice during the slate and the introduction of the imaginary baby using the product, BABY SHAMPOO did it. She booked a prime market spot and earned $6.

Does that sound ridiculous? Well, that’s how ads work, and that’s why your slate is so important. Besides having fun and being creative as an actor, you make a lot of money!

To summarize: Just saying your name will not get you a job. Using a slate to display a character will. You can’t argue with a few hundred thousand $$ in leftovers, right?

Happy auditioning and successful marketing!

Gwyn

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