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10 Inside Secrets to Google Adwords – Part 3
Has this ever happened to you? You spend your hard earned money
in Google AdWords pay-per-click advertising and lose
more money than you earn. Looks like Google is getting it
richer while you get poorer. There are several tricks to
advertising on Google AdWords that unless you know them, that
it becomes almost impossible to make a profit on your
advertising Part 3 of this series continues the topic of
revealing the inner secrets of successful, profitable
advertising with Google Adwords.
If you missed part 1 or part 2 of this series, just submit one
blank email to [email protected]
to receive all three parts of this article series by email
back to you automatically.
Secret #8: Track your ads by keyword in Google AdWords
After spending time setting up separate ad groups
Google AdWords for each keyword as mentioned above, the keyword
it’s knowing which keywords are costing you money and which ones
they are profitable. The only way to know that is to track
how many people click on the ad and which of those clicks
convert into sales (or actions you expect the prospect to take
take, how to sign up for your email newsletter, etc.).
There are several ways to do this, including Google AdWords
own ad tracking system (which I do not recommend for several
reasons that I will not explain in this short article).
Ad tracking basically boils down to a choice between paying
for a subscription to a service or the purchase of software that
it is installed on your own web hosting server. Hard earned
experience, let me tell you to avoid subscribing
services together. Relying on someone else’s service
your critical stats are a gamble you don’t want to make.
There are several good software programs that will do this
does the job, but I recommend what you can find at:
http://www.superiormarketingpartners.com/adtracking.html
Secret #9: Put keywords in your ad text in Google AdWords
Did you know that the keywords that are part of the text of
Will your Google AdWords ads appear in BLACK? If someone
search for “plastic widgets” and the ad text says “50%
disable plastic widgets”, then the phrase “plastic widgets”.
appear in bold when your ad is shown. This makes a huge
difference in the click rate of your ads!
If you don’t believe me, just follow the advice mentioned above
above to split test your ads and create two ads, one
with the keywords in the ad text and the other without. you
you’ll be surprised how much better your Google AdWords ad is
perform the keywords in the ad text.
Secret #10: Only run ads on the Google “Search Network” on
Google AdWords
When creating a new campaign in the Google AdWords system,
the default campaign settings are set to show your
ads on both the “Content Network” and the “Search Network”.
Google has a pay per click affiliate program called Google
Adsense. This program pays people for every click on Google
AdWords ads displayed on your own websites. O
The problem for you, the Google AdWords advertiser, is you
You do NOT want your ads to appear on any legacy websites that have
content relevant to your ad. You just want your ad
they are shown to people who are actively searching for the keywords
that activate the display of your ad. Why? Because these are
the best prospects for what you are trying to sell!
The power of the Google AdWords system is that you can
attract highly targeted and motivated buyers to your site
display an ad relevant to what a person is searching for
right now that person is looking for what you are
sale By allowing your ads to be displayed on Google
“Content Network”, your ads are shown on all kinds of
websites that are being casually browsed by people who may not be
interested in whatever you are selling. This means you
they are paying for these Google AdSense clicks for less than
qualified prospects.
The first thing you should do when creating a new Google
The AdWords campaign has the “Content Network” box unchecked in the field
campaign settings and limit your ads to show only
in Google’s “Search Network” to ensure only highly qualified ones
and motivated leads to click on your Google AdWords ads.
Make no mistake about it… finding qualified, motivated
buyers and bring them to your website when they are ready
Buying is what doing business online is all about. there
There is no better market for this constant flow of valuable
traffic than with Google AdWords. Using the tips and
strategies described in this series of articles, you will be
armed to the teeth to convert those hard-earned dollars
spent on Google AdWords in profits for your line
business!
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