Lwill The Old Software Work With The Up Mini 2 10 Inside Secrets to Google Adwords – Part 3

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10 Inside Secrets to Google Adwords – Part 3

Has this ever happened to you? You spend your hard earned money

in Google AdWords pay-per-click advertising and lose

more money than you earn. Looks like Google is getting it

richer while you get poorer. There are several tricks to

advertising on Google AdWords that unless you know them, that

it becomes almost impossible to make a profit on your

advertising Part 3 of this series continues the topic of

revealing the inner secrets of successful, profitable

advertising with Google Adwords.

If you missed part 1 or part 2 of this series, just submit one

blank email to [email protected]

to receive all three parts of this article series by email

back to you automatically.

Secret #8: Track your ads by keyword in Google AdWords

After spending time setting up separate ad groups

Google AdWords for each keyword as mentioned above, the keyword

it’s knowing which keywords are costing you money and which ones

they are profitable. The only way to know that is to track

how many people click on the ad and which of those clicks

convert into sales (or actions you expect the prospect to take

take, how to sign up for your email newsletter, etc.).

There are several ways to do this, including Google AdWords

own ad tracking system (which I do not recommend for several

reasons that I will not explain in this short article).

Ad tracking basically boils down to a choice between paying

for a subscription to a service or the purchase of software that

it is installed on your own web hosting server. Hard earned

experience, let me tell you to avoid subscribing

services together. Relying on someone else’s service

your critical stats are a gamble you don’t want to make.

There are several good software programs that will do this

does the job, but I recommend what you can find at:

http://www.superiormarketingpartners.com/adtracking.html

Secret #9: Put keywords in your ad text in Google AdWords

Did you know that the keywords that are part of the text of

Will your Google AdWords ads appear in BLACK? If someone

search for “plastic widgets” and the ad text says “50%

disable plastic widgets”, then the phrase “plastic widgets”.

appear in bold when your ad is shown. This makes a huge

difference in the click rate of your ads!

If you don’t believe me, just follow the advice mentioned above

above to split test your ads and create two ads, one

with the keywords in the ad text and the other without. you

you’ll be surprised how much better your Google AdWords ad is

perform the keywords in the ad text.

Secret #10: Only run ads on the Google “Search Network” on

Google AdWords

When creating a new campaign in the Google AdWords system,

the default campaign settings are set to show your

ads on both the “Content Network” and the “Search Network”.

Google has a pay per click affiliate program called Google

Adsense. This program pays people for every click on Google

AdWords ads displayed on your own websites. O

The problem for you, the Google AdWords advertiser, is you

You do NOT want your ads to appear on any legacy websites that have

content relevant to your ad. You just want your ad

they are shown to people who are actively searching for the keywords

that activate the display of your ad. Why? Because these are

the best prospects for what you are trying to sell!

The power of the Google AdWords system is that you can

attract highly targeted and motivated buyers to your site

display an ad relevant to what a person is searching for

right now that person is looking for what you are

sale By allowing your ads to be displayed on Google

“Content Network”, your ads are shown on all kinds of

websites that are being casually browsed by people who may not be

interested in whatever you are selling. This means you

they are paying for these Google AdSense clicks for less than

qualified prospects.

The first thing you should do when creating a new Google

The AdWords campaign has the “Content Network” box unchecked in the field

campaign settings and limit your ads to show only

in Google’s “Search Network” to ensure only highly qualified ones

and motivated leads to click on your Google AdWords ads.

Make no mistake about it… finding qualified, motivated

buyers and bring them to your website when they are ready

Buying is what doing business online is all about. there

There is no better market for this constant flow of valuable

traffic than with Google AdWords. Using the tips and

strategies described in this series of articles, you will be

armed to the teeth to convert those hard-earned dollars

spent on Google AdWords in profits for your line

business!

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