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Tips For Email Marketing – How To Double Your Profits With Email
If you’re looking for email marketing tips, you’ve landed on the right article. Here I’m going to show you how to double your profits with email, even in today’s almost anti-email climate. I’m going to give you 5 email marketing tips that you can take with you to the bank.
Tip 1: Make sure you have a constant and consistent flow of leads
This is the first and perhaps most important of the tips for email marketing. These days, when email open rates and click-through rates are falling, it’s even more important than ever to get more subscribers to your email list. This means having a constant and consistent lead flow.
It has been documented that no matter how well you build a relationship with your subscribers, most will lose interest after an average year and a half. So you always need new clues to replace the old ones. It goes against the grain, doesn’t it? Well, that’s the reality of email marketing.
Tip 2: Email more often
People are being bombarded with more and more information from everywhere these days. So to get your subscribers’ attention, you can’t hide and let others get their attention. You have to get your messages out more often, so to speak. In other words, you need to email your subscribers more often. You can even send an email daily if needed. The key is to “train” your subscribers so they know to receive your emails frequently. If you send email every 2 days, try to stick to that sending schedule.
Tip 3 – Use unconventional subject lines
As email open rates are falling, you have to make subject lines work harder to get more people to open your marketing emails. A great way to do this is to use unconventional subject lines.
Let’s say every other business or marketer in your market is using long subject lines. In this case, use short subject lines to stand out from the crowd. Or you can use more imagination in subject lines so that people are immediately curious when they read them. This makes them want to open the email right away to find out what you are talking about.
Tip 4 – Keep your emails short
As people are increasingly pressed for time these days, keeping emails short is critical to readability. Ideally, emails should be no longer than just a few sentences. Very few people today want to read an entire article in an email.
Your goal is to get your subscribers to click on links in your email to your sales page or your content, such as your blog post or video. Get them away from the clutter of emails and onto your own web property, where their attention is more likely to be focused entirely on your sales page or your content.
Tip 5: Include 3 or more links in an email
A great tip to dramatically increase your click-through rates is to simply include more links in your email. Having just one link can work if your email is very short (like having just one sentence and a link to a web page), but ideally you want to include at least 2 links and ideally 3 or more links in your emails. Emails with more links have been proven to get higher click-through rates.
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